The Online Marketing department of BoostIT HUB, headed by Silviu Istrate, our Chief Commercial Office, worked on an ICO launching campaign for FootballCoin.   80% of the tokens from the ICO were sold for 1,077 Bitcoin, about $ 2.7 million, at the average Bitcoin price of the last month. This ICO campaign success got media attention and start-up.ro wanted to talk with us about our project. You will find an interview on start-up.ro about FootballCoin where Silviu Istrate talked about the platform, the project, and about the XFCCOIN - the virtual coin used in the game.   First of all,…

In the last article I presented you what makes a strong Call-to-Action (CTA) and I gave you 8 tips about building it. In this article we will talk about how to build a strong video content marketing strategy.   As I said in the previous article, content marketing strategy depends on your CTA, on your video content and on your written content. These three are interdependent. You cannot build your content marketing strategy and your marketing strategy without them.   If you don’t have them is like you want to build a house but you don’t have wood, bricks, and…

These days there are a lot of freelancers who are glad to work for you. There are some top websites that help freelancers to get in touch with entrepreneurs from all over the world and vice versa. They don’t ask for too much money, that’s why many people choose to hire a freelancer to work with than to work with a web development company.   Sometimes works well this way, but sometimes you need more than a freelancer, especially if we are talking about web development and building a website. There is a competition between web development company and freelancers…

I decided to share with you some tips on how to build a strong Content Marketing Strategy. There are many things to take into consideration when you start a CMS (Content Marketing Strategy), so that I will split the article into three parts: one about how to create a Call-to-Action that will increase your conversion rates, one about how to use video content in your Content Marketing Strategy, and another one that will show you some content writing secrets.   First of all, let's find out what Content Marketing and Content Marketing strategy mean, what are the benefits of a…

Being a startup leader is not as easy as many people think it is. You have to work hard and you have to think always at the next step you have to do. You have to picture carefully an image about your company and you have to set your objectives. Once you reach that points, you have to think at the next ones.    Startups have had three serious problems over the years:   It is hard to get access to capital; They are looking for a possibility to build a healthy strong relationship with the media; They want to…

There is so little time left until the end of the year and most online businesses are focused on Christmas Marketing Campaigns as they should do. But when all is done, they will ask themselves "what we should do for the next year?". That is a question that all online businesses and companies ask themselves at the end of the year. After all Christmas campaigns and all the glitter and fun is done, they start thinking of the future steps they have to do to stay on top. And that is a healthy strategy and way of doing things. So…

There is so little time left until December strikes and the most beloved holiday knocks our doors and companies doors. As a buyer, you don’t have to worry about, but as a company, you have to pay attention and to think about something new this year because the people tastes change from year to year, so that a Christmas Marketing Campaign helps your business.   People won’t buy the same thing they bought last year. Why? Don’t focus just on grownups, but on their children too. They are the ones that dictates what the parents will buy.   December is…

Data Mining services are used in online and offline businesses, but we will focus on how to improve your online business by using Data Mining Services.    Online is not anymore something that you barely heard of. In online, businesses are growing up so fast and that is because your prospects and customers are here in the Internet world. So that, is more profitable to think about starting an online business -  a store, a company that delivers services or something else.   Data Mining is that service that help you get in touch with your prospects and clients fast…

Entering a new market is a risky move, but sometimes necessary in order to grow and expand. There are many people, like you, that want to start a new business. Starting a new business means to enter a new market.    A new market is there where isn’t existing demand, but it could be. Here are types of market segmentation that you should take into consideration before entering a new market: Geographic segmentation; Demographic segmentation; Behavioral segmentation; Psychographic segmentation; Occasional segmentation; Segmentation by benefit; Cultural segmentation; Multi-variable account segmentation.  In this article you will find out why to enter a new…

What means API? An application-programming interface it is also called API. An API is a set of programming instructions and standards made to access a Web-based software application. What happens usually is that a software company releases its API to customers so that other software developers can design products that are powered by this service. For instance, the internet retailer Amazon released its API so that other developers could access Amazon's product information in a much easier manner. How API works? Through APIs, applications talk to each other without any user knowledge or intervention. When we buy tickets online and enter…

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